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The Last
Animal.

Technology changes systems faster than human nature adapts. Most strategic error lives in that gap. This is where I think in public.

The author

Alex Cheeseman. Global strategy. Startup founder. Writing at the intersection of technology, behaviour, and business.

Three ways in

Find where your questions live.

How artificial intelligence is reshaping what it means to know, decide, and create — and what that demands of knowledge workers.

The dominant frameworks of marketing are quietly wrong. These essays interrogate the assumptions the industry runs on.

Why we defer when we shouldn't, what it costs, and how to think more clearly in a world optimised for consensus.

Stay close

No noise. No cadence optimised for open rates. Just writing worth the interruption.

Work together

Available for keynotes, strategic advisory, and long-form writing commissions. If the work resonates, let's talk.