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Systems, Culture & Human Nature

Most people borrow their opinions. A smaller number form them. These essays are about the discipline of building genuine intellectual independence — the habits, practices, and mindset required to think for yourself.

Marketing After the Machine →Work, AI & Judgement →
The Last AnimalDELUSION8 min

Systems, Culture & Human Nature

The Single Stock Delusion: Why Your Job Is the Riskiest Investment You Own

No fund manager is legally allowed to put more than five percent of your retirement into one company. You just voluntarily put a hundred percent of yours into one employer.

8 min read→
The Last AnimalSTRANGER

Systems, Culture & Human Nature

THE STRANGER’S CAR

How we learned to trust strangers, machines and stars on a screen faster than we learned to understand the danger.

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The Last AnimalProblem8 min

Systems, Culture & Human Nature

You Don’t Have an Analytics Problem

Most organisations treat measurement as a data problem. It is a thinking problem. The Digital Marketing & Measurement Model exists before any tool, any dashboard, any report. That sequencing is everything.

8 min read→
The Last AnimalAlways5 min

Systems, Culture & Human Nature

The Story Is Always the System

History is taught as a sequence of liberations. Divine authority gives way to law.

5 min read→
The Last AnimalUnderstanding9 min

Systems, Culture & Human Nature

The World Has More Information Than Understanding

The explanations are multiplying faster than the understanding. The modern world does not have an information problem. It has an interpretation problem.

9 min read→
The Last AnimalSmell6 min

Systems, Culture & Human Nature

Jargon Is a Smell, Not a Signal

The more complex the language in a conversation becomes, the more useful a simple question becomes: do people actually understand what they're talking about?

6 min read→
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